In an inspiring session with the members of the United States Black Chamber of Commerce, Ellana Turner shared her remarkable story of taking her business to the next level through strategic changes and effective strategies. As the owner, head designer, and speaker of Cloth & Cord, formerly known as E. Turner Couture, Ellana provided valuable insights on mindset, customer service, risk-taking, delegation, and goal-setting. Drawing from her own experiences of past wins and losses, she emphasized the importance of controlling one's mindset, thinking big, and capitalizing on opportunities. Ellana's transformative journey from a lead software developer to a thriving entrepreneur in the world of fashion and art showcases the power of passion and perseverance.
Mastering the Mindset: Ellana Turner's success story is rooted in her ability to control her mindset and think big. Despite initially veering away from her passion for sewing, she acquired valuable skills through sewing classes and mentorship during her high school years. While working in the IT industry for over a decade, her love for sewing and art never diminished. Taking a leap of faith, Ellana left her six-figure job to pursue her dreams and establish Cloth & Cord. Her unwavering belief in her craft and her ability to overcome fear became the driving forces behind her journey to success.
Customer Service as a Cornerstone: Ellana attributes a significant portion of her business growth to the key principle of exceptional customer service. By creating garments and accessories that people admired, she began receiving custom order requests. However, it was her dedication to delivering a professional touch and exceeding customer expectations that truly set her apart. Ellana emphasized the significance of building strong relationships with customers, understanding their needs, and consistently providing high-quality products and services. Through her commitment to customer satisfaction, she not only secured repeat business but also gained a loyal following that contributed to her business's remarkable growth.
The Art of Risk-Taking: One of the defining factors in Ellana's journey to success was her willingness to take calculated risks. Recognizing the importance of seizing opportunities, she emphasized the value of identifying and capitalizing on low-hanging fruit. By being open to new possibilities and venturing beyond her comfort zone, Ellana was able to expand her business and tap into untapped markets. This entrepreneurial spirit and willingness to embrace change played a crucial role in propelling Cloth & Cord to its current thriving state.
Delegation to Elevate: Ellana acknowledged the importance of delegation in scaling her business. As the head designer and owner of Cloth & Cord, she understood the limitations of trying to do everything herself. By effectively delegating tasks to capable team members, she was able to focus on her core strengths and drive the business forward. This strategic approach to delegation not only increased efficiency but also allowed Ellana to explore new opportunities and expand her creative endeavors.
Setting Goals and Crafting a Path: Goal-setting was another vital aspect of Ellana's journey to success. By setting clear and achievable goals, she provided herself with a roadmap to follow. With a vision in mind, Ellana meticulously crafted a plan to attain her goals, mapping out the necessary steps and strategies required. This deliberate approach enabled her to stay focused, measure progress, and make informed decisions along the way.
Conclusion: Ellana Turner's remarkable journey from a lead software developer to a successful entrepreneur is a testament to the power of passion, mindset, and strategic decision-making. Through her session with the members of the United States Black Chamber of Commerce, she shared invaluable insights on embracing risk, prioritizing customer service, delegating effectively, and setting goals. Ellana's story serves as an inspiration to aspiring entrepreneurs, emphasizing the importance of perseverance, adaptability, and a steadfast belief in one's abilities. As